Another Rogers Sh** Show

TORONTO (Feb. 26) — For years, we have known that Canada’s two communication leviathans, Bell and Rogers, compete as cable, Internet and sports media providers. They copulate only as 75 percent co–squires of Maple Leaf Sports and Entertainment… and only to prevent one another from devouring the Toronto hockey colossus. What we perhaps didn’t recognize, until recently, is that Bell and Rogers are also waging a razor–thin battle to become the most–vile and noxious public entities in our land.

This is a clash both companies would prefer to lose. You would think.

Yet, on Friday, it was Rogers’ turn to defile the sports media landscape by amputating its most–traditional appendage — baseball on radio. In all its absurd wisdom, the company, which generated a paltry $135.97 billion in revenue for the decade beginning in 2011, felt it necessary to eliminate the radio arm of the Toronto Blue Jays. For the first time since the franchise joined the American League (along with the Seattle Mariners) in 1977, it will not deploy a radio broadcast crew. Instead, all 162 games of the 2021 schedule will be simulcast from TV. The images described by Dan Shulman, Buck Martinez and Pat Tabler for the Sportsnet audience will be heard across the club’s radio network. It’s a frivolous cost–cutting move that Rogers shamelessly positioned (and buried toward the bottom of a company press release) as “an effort to minimize travel and closely adhere to team, league, and government protocols related to the pandemic.”

It could have added that pigs will majestically soar above the infield of the vacant Rogers Centre on Apr. 8, when the home portion of the schedule — a four–game series against the Los Angeles Angels — begins at TD Ballpark in Dunedin, Fla. Or that ownership, with the exception of 2015 and the current off–season, has striven to compete, financially, with the New York Yankees and Boston Red Sox in the American League East.

Look up “hogwash” in your favorite dictionary and you’ll see a Rogers logo.

This is a particular affront to the sport that has always blended so consummately with radio. At the risk sounding schmaltzy, there are Blue Jays fans — perhaps in the millions — that spent their summer lives on the deck or back–patio listening to Tom Cheek and Jerry Howarth. Because of radio, baseball is not a game you need to watch. With its relaxed tempo, it has long been the domain of imagery and conversation. You can take the game with you on radio and not miss a beat… onto your deck, into your bedroom, or your car.


With a quality, enduring tandem, baseball over the wireless breeds an intrinsic connection to listeners. Between 1982 and 2004, Tom and Jerry called every Blue Jays game — exhibition, regular season and playoffs — for CJCL AM–1430, which became Canada’s initial all–sports entity less than two months before the club won its first of consecutive World Series championships. Cheek’s now–legendary call of Joe Carter’s Series–winning home run against Philadelphia on Oct. 23, 1993 at SkyDome — “touch ’em all, Joe!!” — stands alongside Foster Hewitt bellowing, from Moscow, “Henderson has scored for Canada!!” in September 1972. And, Chris Cuthbert with his indelible “Sidney Crosby… the golden goal!!” from Vancouver in February 2010. Of the three, Cheek’s call was the only one heard exclusively on radio. Now, thanks to another insipid, bush-league maneuver by Rogers, “exclusive” and “radio” will no longer co–exist in the Blue Jays universe.

We, of course, are left to wonder what comes next. Between Rogers and Bell, there is now weekly degradation of the sports–media panorama in this country; callous, obdurate decisions that save pennies in the big picture. What neither company seems to comprehend is that people have no interest in how they peddle cable/Internet bundles. Or, that hapless, underpaid “support” personnel are routinely inept at solving the most–basic TV and Internet issues. It is professional sport — in this city, the Maple Leafs and Blue Jays — that occupies the intrigue and imagination of the public. The imbecilic choices involving sports properties are the ones that cast derision and scorn on the companies. Yet, they keep making them… over and over.

It is nothing shy of preposterous.


13 comments on “Another Rogers Sh** Show

  1. They say a picture is worth a thousand words. If I’m listening on radio I think there will be a problem. Also, in producing great sports television a director is often told to let the visuals tell the story which will result in prolonged periods of empty air and may also confuse the radio only listener. Will this change of format reduce the radio audiences for Jays’ games? I think so. I presume Rogers is thinking radio audiences will convert to streaming the TV broadcasts, but you can’t do this while driving a vehicle or other activity which requires your visual concentration. Only other alternative is to tune into the opposition team’s radio broadcast, but I prefer to listen to our homers’ on radio.

  2. It’s a low-blow by Rogers given they just received millions from the Federal government. The hacksaw idiot who made the decision should be fired. I watched a few thousand games on the radio when I was a kid, sometimes with my grandmother who a big fan of the game. I was awestruck whenever I heard that a player like Reggie Jackson, or Pete Rose was stepping up to the plate. The trepidation in the voices of the announcers was apparent as was the worried look on my grandmother’s face who looked like she had just s heard someone utter blasphemy. I could see every pitch, every catch, and every hit the announcers made the game so clear in my mind. Nothing like watching a game on the radio. I also recall a time (1983) when listening to the world series that President Ronald Regan was calling the dugout phone looking to congratulate the players. It was a classy move by the president who was formally a radio-man.

  3. Rogers and Bell may keep making the same mistakes with their media properties but fans continue to be invested in the (mis)adventures of their teams. Which attests to how superfluous much of broadcasters’ contributions are.

    The froth continues to be swept away yet the thirst for the game remains. I think that’s the real lesson here–and Bell and Rogers certainly are acting on it.

  4. Give’em hell Howard !!!
    With what’s been happening between those to networks ……. It’s been completley shamefull
    Any commentator or host that had the balls to voice a real opinnion is long gone
    Your columns are a breath of fresh air

  5. When you work for a corporation that is beholden to shareholders, cost savings are a reality. It ruins traditions, and people’s livelihoods, and on a broader scale it adds to the schism in society between classes. Those jobs are very valuable financially and in terms of the pride and sense of purpose they provide, and the workers who have been fired will struggle to find an equivalent replacement. That hurts and is more costly than the benefit to the corporation. If it were a community run entity like the Green Bay Packers, the jobs of community members involved with the team would be valued properly.

  6. I’m amazed that they’re keeping Dan, Buck and Pat and not replacing them with community college graduates from the college’s TV/Radio arts program.

  7. Boom !! Love this post, Howie ! Hope they get more flack from the media… wouldn’t it be nice if someone they cherished, like Jay Onrait grew some and walked off the set … BTW… I noted you spelled ” favorite” with no ” u ” …as I do…in my case that’s from living in LA for 30 years… just think how many trees we could save if took the u’s out of humour, neighbour…etc ?

  8. When Mike Wilner was let go by Rogers in November, I predicted that Blue Jays Games would become Radio and TV Simulcasts. With the way things are right now, Radio and TV Simulcasts could become common in the Sports Landscape. The Blue Jays aren’t the first team to do Radio and TV Simulcasts for games and they won’t be the last to do so.

    1. If I were a Rogers client I’d be swiping carriers today. Maybe what has to happen is for 1 million cancelations. What a bunch of assailed. One wing lets the Jays spend tons of money the other side talks about saving money. Who’s in charge at Rogers. Corporate idiots.

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